THE SPIRIT OF SAUZA®
There would be no Casa Sauza® if not for the three Dons. Since 1873, each played an instrumental role in the production of the world’s finest tequilas. Today, their spirits live on in each bottle that comes out of Casa Sauza®.
There would be no Casa Sauza® if not for the three Dons.
For more than 100 years, each played an instrumental role in the production of the world’s finest tequilas. Today, their spirits live on in each bottle that comes out of Casa Sauza®.
The three Dons
DON CENOBIO SAUZA
The great pioneer
A true pioneer, Don Cenobio is renown for playing an integral role in the creation of tequila.
DON CENOBIO SAUZA
The great pioneer
DON ELADIO SAUZA
The tenacious leader
A natural born leader, Don Eladio helped make tequila the official spirit of Mexico.
DON ELADIO SAUZA
The tenacious leader
DON FRANCISCO SAUZA
The proud ambassador
This proud ambassador understood the importance of the Sauza® legacy and how to introduce it to the world.
DON FRANCISCO SAUZA
The proud ambassador
DON CENOBIO SAUZA
The great pioneer
A true pioneer, Don Cenobio is renown for playing an integral role in the creation of tequila.
DON CENOBIO SAUZA
The great pioneer
DON ELADIO SAUZA
The tenacious leader
A natural born leader, Don Eladio helped make tequila the official spirit of Mexico.
DON ELADIO SAUZA
The tenacious leader
DON FRANCISCO SAUZA
The proud ambassador
This proud ambassador understood the importance of the Sauza® legacy and how to introduce it to the world.
DON FRANCISCO SAUZA
The proud ambassador
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900
The Aztecs discover pulque, a sacred liquor made from the maguey plant.
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1500
The Spanish first distill pulque to produce mezcal.
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1873
Don Cenobio Sauza acquires “La Antigua Cruz” distillery and renames it “La Perseverancia.”
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1883
Don Eladio Sauza, son of Don Cenobio, is born on July 16th in Tequila, Jalisco.
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1903
A determined twenty-year-old Don Eladio takes over the family enterprise, successfully applying business skills learned from his father.
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1910-1920
Don Eladio steers the company through the turmoil of the Mexican Revolution by setting a patriotic tone that calls attention to tequila’s status as a symbol of national pride for the Mexican people.
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1930's
Don Eladio establishes Guadalajara’s first commercial radio station and opens Club Colonial, the city’s first nightclub, to showcase Mexico’s talents and reclaim its cultural heritage.
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1946
Don Eladio becomes the first global ambassador for the tequila industry, he introduces the world to Casa Sauza® and its tequilas.
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1974
After discovering imitations sold under the name “tequila” in foreign countries, Don Francisco Javier successfully petitions the Mexican government to declare the town of Tequila as the only source for true tequila.
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1978
Casa Sauza® sells a record-breaking 3 million cases of tequila in one year.
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1997
To ensure product quality, an official Mexican standard (NOM) is created, requiring tequila to be made with at least 51% Agave Tequilana Weber, blue variety, grown in the state of Jalisco or Nayarit.
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2000
Tequila consumption in the United States approaches 14 million gallons.
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2003
Casa Sauza® is recognized as the world’s most consumed tequila.
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2005
Casa Sauza® places 15th among the world’s 100 best-selling spirits.
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2007
Casa Sauza® joins the Beam Family.
The Heart of Tequila
Agave is what brings this spirit to life
Tequila as we know it would not exist without blue weber agave. This carefully cultivated plant produces the sugar that gives tequila its unique taste. Only the freshest blue weber agave is used in Sauza® Tequila, which is what makes our spirits ideal for margaritas and cocktails.
Crafting our Tequila
An original technique for an authentic flavor
All our tequilas are carefully produced using a unique method known as gentle extraction. We use the nectar of the finest blue weber agave and then cook the juices only after they’ve been extracted from the piña. This innovative approach ensures our agave flavors are their freshest and most pure.
Born in Mexico
The history of tequila is a long and storied one, but ultimately, it all comes back to one region – Jalisco. This is where you’ll find the finest blue weber agave, perfect for crafting smooth tequila. It is also the home of Casa Sauza®, where we’ve crafted the region’s finest tequila for over 140 years.